BMW 740

The marketing ideas that companies are coming up with these days are amazing. We’re seeing surprising partnerships left and right, connections we would never expect to be made. A lot of companies are taking advantage of new technology to launch huge marketing campaigns. For instance, the world of social media opens up doors for engaging your target audience like never before, as your Central NJ Lexus dealership will tell you. There are just so many channels available these days for really starting a dialogue within your target audience, and some Old Bridge new cars dealerships are really getting to experience the extent of the campaigns. Interactive campaigns can definitely be a huge jumping point to kick off a successful marketing objective, and Central NJ Lexus dealers are proving the effectiveness of interactive content as we speak. For the launch of the new Lexus CT200h, a car that attempts to redefine green driving for the luxury segment, Lexus is also attempting to reach a target market you would never expect them to target. I’m talking about a younger, hipper crowd than you typically think of when you think of an expensive, powerful luxury brand. In fact, the new interactive marketing campaign seems to take place solely on Facebook. While I suppose there are a lot more well-off middle-aged adults on Facebook than there were before, it seems odd to me and to Old Bridge new cars dealers that Lexus would be attempting this sort of marketing ploy. Regardless of the logistics, it’s really a cool concept. I know, I know. Get on with the program already. The marketing strategy? An interactive movie starring Norman Reedus as Tony, the pilot of the new CT200h in a mission to save some top-secret plans from…the enemy. Whomever that may be. Central NJ Lexus drivers are taken on a wild ride to LA before the end of the world, and the catch? You have to help Tony get to his destination. Have you been brushing up on your navigational skills? You’re going to want to, as you will be copiloting the mission. Just a fun little extra that Old Bridge new cars dealers are offering to generate some more interest in the launch of the greenest vehicle Lexus has ever seen. And boy, is this car green or what? The new CT200h leverages the same hybrid powertrain as the Toyota Prius. As a smart-looking little hatchback, a 1. 8-liter four cylinder engine, coupled with an electric motor, gives this car a little bit of extra jet to its ride. You might not expect much from a car that promises to be so green, but I assure you that this car pumps with the best of them. Just ask Tony: I don’t want to give away the ending, but he seems to do alright keeping up with the bad guys and avoiding obstacles – and he does it all with the reduced environmental footprint that the CT200h brings to the market. Check out one of these solid cars once they hit the market.